Origin
From modest beginnings, MALIBAL was founded by Matthew Plott, a young entrepreneur who dreamed of creating a technology company unlike any before it, with only a few hundred dollars to his name shortly after moving to Las Vegas in 2004.
His journey and the success of MALIBAL serve as a living testament to the enduring spirit of the American dream, showcasing how vision, determination, and hard work can transform ambitious ideas into reality.
Brand
MALIBAL is a homophone of one of the alternate pronunciations of malleable (ma-lə-bəl) and shares a similar meaning. MALIBAL is an acronym for Modular Adaptable Long-Lasting Innovations for Business And Leisure.
The name and acronym were coined by MALIBAL’s founder, Matthew Plott, whose original vision for the company was to create highly customizable products that could be easily configured and adapted to each user’s needs and were designed to be user-upgradeable, user-serviceable, and last a long time.
The name “Aon” derives from the Gnostic term “Aeon,” representing divine emanations that stand in opposition to the Archons—the oppressive rulers of the world. This etymological foundation reflects our fundamental stance against Big Tech’s paradigm of data harvesting, planned obsolescence, and user dependency.
Aon embodies our commitment to digital sovereignty and technological freedom, representing products that serve as tools of liberation rather than instruments of control. Learn More
Logo
MALIBAL’s Orb, Emblem, and Wordmark were designed by founder Matthew Plott. Orb design elements:
Hidden ‘M’ Shape
Subtly incorporates the brand initial
Interconnected Halves
The logo is constructed of two interconnected halves, which symbolizes the ability to separate and recombine components
Represents the modularity of MALIBAL products
Flowing Lines
The stems of the hidden M fluctuate in shape and thickness throughout the design, which symbolizes the ability to change in order to suit different conditions
Represents the adaptability of MALIBAL products
Continuous Line
The entire logo is one continuous line, which symbolizes infinity
Represents the longevity of MALIBAL products
Crucible Imagery
When viewed from an angle, the logo resembles a crucible pouring gold
Represents the forging of innovations
Split Center Line
The entire logo is a perfect mirror from left to right
Represents the dual nature (e.g., hardware/software, business/leisure, Windows/Linux) of the MALIBAL brand and products
Gold Color
Gold is the most malleable element in existence
Represents the value, quality, durability, and lasting worth of MALIBAL products
Golden Ratio
Several elements adhere to the Golden Ratio
Represents the precision and balance in design and function of MALIBAL products
Minimalist Yet Complex Design
Represents MALIBAL’s approach to creating sophisticated yet user-friendly technology
Trademarks
MALIBAL and Aon are trademarks of MALIBAL, LLC.
The MALIBAL trademark should always be written in all capital letters. Do not use “Malibal” or any other variation in capitalization.
Examples of Correct and Incorrect Usage:
Correct: MALIBAL
Incorrect: Malibal, malibal, MalIBal
Pronunciation: MALIBAL.mp3
The Aon trademark should always be written with an uppercase ‘A’ followed by lowercase ‘on’. Do not use “aon”, “AON”, or any other variations in capitalization.
Examples of Correct and Incorrect Usage:
Correct: Aon
Incorrect: aon, AON, AoN, aOn
Pronunciation: Aon.mp3
Tagline
Something Extraordinary
Slogans
Every product is a tool of liberation.
Lighter than air. Faster than pro.
Mission
To create highly innovative, modular products that can be adapted to any use case and built with a level of craftsmanship and user-serviceability that will allow them to be used for a long time.
Vision
To produce the most innovative products and greatest user experience of all time.